We at FaeriesDance.com are committed to providing a complete environmentally conscious shopping experience for our customers. Our clothing is made of environmentally sensitive fabrics and low-impact dyes. We source products from both US manufacturers and overseas manufacturers who take care to ensure that all workers are treated fairly, are safe from sweatshop conditions and receive living wages. No children are employed by any of our manufacturers here or overseas.
Our office ethics reflect the same commitment. We use 100% post-consumer recycled paper to print our invoices, and print double-sided for all our in-house paper uses. We reuse boxes and packing materials that are shipped to us, and have gone to great lengths to provide you with environmentally sound gift wrapping options.
We also price all of our products from US manufacturers below suggested retail price. We believe that the more we can introduce and expand environmentally conscious clothing into the marketplace, the better off we'll all be. So we're sacrificing a little per-item profit in the hopes of making our line accessible to a wider audience. Finally, we have an extensive charity program, donating 1% of our gross income to charities that protect our natural world.
We are always open to your suggestions on anything from website improvements, thoughts on how to streamline our operations or new products you would like to see in our store. Feel free to contact us with questions or comments.
What's in A Name?
Faerie is the traditional spelling of the Celtic tales of Faeries, sometimes referred to as the Fey or Fair Folk. Centuries of myths attach different characteristics to the Faeries, but most of them have a few things in common. Faeries are joyous and carefree, a bit mischievous and occasionally naughty, but on the whole, good-hearted. Faeries live in the heart of the forest, close to the land. They honor the earth and the trees, not as worship, but as a deeply ingrained respect and with knowledge of their connection to all things through their shared home. They express their gratitude through joy.
Faerie's Dance is not meant as a group of Faeries dancing, but the elegant, frivolous, frolicking dance of an individual Faerie. Hence, the Faerie's Dance. Each step of the dance is performed wildly, with great pleasure, and yet also honorably and gently with deep reverence. (One of our fantasies is to one day come upon a Faerie glade and witness the intoxicating dance of the Faerie.)
Faerie's Dance's goal is to ensure that every aspect of our business be prepared with honor to our earth, but also to keep it fun and light; to express that honor not with somber veneration but through joy and delight. While consumerism in general is not exactly the best thing for the planet, our society isn't likely going to change overnight. So let us joyously embrace who we are. Let us choose wonderful, pretty things that make us feel good about ourselves while simultaneously dancing our blissful dance with gentle footsteps upon the planet.
About Our Founder
Adrienne Catone is the founder and current CEO of Faerie's Dance, Inc. While Faerie's Dance is a micobusiness, Adrienne liked the term CEO better than President. (She also happens to be the Secretary and the Janitor, but hopes to rectify that over time.) Adrienne has an M.S. degree in Applied Math and worked in the Aerospace Engineering field for 20 years before opening Faerie's Dance. She's an avid traveler and has been fortunate to experience a lot of the world. An encounter with a silverback gorilla troupe on one of her journeys first opened her eyes to the need for sustainability. Adrienne is a vegan and custom built the Faerie's Dance warehouse on her property to eliminate her commute.
The FaeriesDance.com website is migrated to the more feature-intense, customer friendly Magento platform. The logo is updated to a cleaner, more streamlined dancing Faerie.
Faerie's Dance formally incorporates, becoming Faerie's Dance, Inc., and allowing the owner to take on the exciting title of CEO (even though the job didn't change).
Faerie's Dance moves from Los Angeles to Happy Valley, Oregon, a green suburb of Portland. The owner custom builds a 2000 sq ft warehouse and office space on her personal property without removing a single tree. The view from the offices is spectacular.
Faerie's Dance opens in April as a Sole Proprietorship in the Harbor City area of Los Angeles. The website, created on the OSCommerce platform, launches on July 22, 2005 as FaeriesDance.com.